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Who is My Pocket Coach?
My Pocket Coach (MPC) is a web-based platform offering personal mastery self-assessments, coaching techniques, practical tips, and empirical content developed over three decades by the master coaches at The IE Group — for individuals and their teams.
MPC matches you with specialist coaches suited to your specific needs, identified through your self-assessment.
How Did My Pocket Coach Come About?
Before COVID, Gail Cameron’s vision to offer more than individual coaching began to take shape. The IE Group set out to build a platform that would give clients self-assessment tools, guidance, e-learning programmes, and practical tips to sustain their development long after individual coaching ended. My Pocket Coach launched as an app in 2020 — and was immediately recognised, winning Most Innovative App at South Africa’s New Generation Media Awards.
The app was initially subscription-based, but when COVID hit, the company removed the subscription fee to support those struggling through the pandemic.
Fast-forward to 2026: My Pocket Coach has evolved into a fully-fledged web-based resource service of The IE Group.
Our key differentiator: with MPC, you don’t get just one coach — you draw on an entire team of specialists working with you, individually.
Our Value Proposition
MPC’s team of specialist coaches build Personal Mastery, Emotional and Social Intelligence, Image Management, Leadership Capability, and Communication Skills. We empower our clients to communicate with impact, manage impressions, influence, lead, and direct with mastery — capabilities that produce empowered individuals, teams, and organisations capable of capturing imagination and turning intention into reality.
Our approach is scientifically grounded, holistic, and integrated, mobilising field experts around each client’s identified growth areas to achieve practical, behavioural outcomes. Our multi-disciplinary specialists apply a unique methodology that combines coaching with practical application to empower individuals, teams, and organisations.
Our holistic approach shapes the many layers that influence who we are: our values and beliefs, our communicative expression, and the emotional, social, physical, interpersonal, and public-facing skills we project. A strong emphasis on personalisation and self-awareness, paired with practical coaching, ensures every individual experiences deep, sustainable development in their growth areas. In a world shaped by a changing business landscape, evolving competition, and rapid technological advancement, the need for enhanced effectiveness, greater innovation, and service excellence has never been more urgent. MPC draws on decades of experience and a multi-disciplinary team of specialists to support your future — fulfilling our vision to be recognised among Africa’s leading communication and leadership coaching enterprises.