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IE Group

Image Enhancement

Our image management coaching is aimed at developing your personal impact, building your confidence and enhancing your personal and professional style. The content of this module is tailor-made to suit the brand that you wish to project in the market as an extension of your identity.  The session will focus on “The Primacy Effect,” which is a psychological term for the initial impression that others may have of you when meeting you for the first time.  We will also explore the importance of perception vs. reality in-depth.

The following themes are examined within the module:

  • Understanding the essence of image management and how to achieve it
  • Meeting client’s/stakeholder’s expectations
  • Explore international and local categories of dress
  • Explore seasonal trends, colour shape and proportion
  • Design a professional wardrobe
  • Hair style and grooming tips
  • Develop an impactful Digital Dress Code
  • Define your personal and professional brand
  • Understand vital elements of personal power
Book a Session

Know your brand before you dress for it. Image excellence starts as an inside job. Get clear on the three or four qualities you want to be known for, then let everything else — your clothing, your posture, your voice — express that truth outward.

Master the Primacy Effect. Stand tall, hold eye contact, speak clearly. These aren’t small things — they’re the lens through which every first impression is formed.

Your digital presence counts too. The camera judges you in the same fifteen seconds the room does. Treat your screen the way you treat your stage.

Dress for the impact you intend. Power dressing for the room that needs leading. Business dress for the relationship already won. Business casual for the everyday — but never careless. Choose your category with intention.

Believe in Enclothed Cognition. What you wear doesn’t just change how others see you — it changes how you perform. Confidence is magnetic, and it starts in your wardrobe.

Gail Cameron

“Your image is the first sentence of a story only you can finish writing.”

Self Assessments

Take the self-assessment now to determine your strengths and areas for development.

Personal Branding
Strategic Image management

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Personal Branding

Your personal brand is closely aligned to the mainstream idea, only the personal brand is marketing yourself as the product. A person who has mastered their personal brand has established a clear vision about what they want to be known and remembered for. Knowing personal brand means knowing your unique value proposition, personality type, values, preferences, and your goals. Developing a personal brand is paramount to your success both in your career and personal life.

Name(Required)
I know my strengths and lead from them consistently.(Required)
I am known for being knowledgeable and/or skilled in a particular area of expertise.(Required)
I have clear values that direct my life and help shape my decisions.(Required)
I have clear goals and know how they impact the legacy I wish to create.(Required)
People from varying aspects of my life say similar things about me.(Required)
I am able to clearly and effortlessly talk about my leading life passion and purpose.(Required)
It doesn’t matter where I go or who I meet, I have little difficulty in being my true-authentic self.(Required)
I have a strong online brand where all my profiles are aligned and communicate similar information.(Required)
Having a good reputation is important to me and I model myself on great examples that help me in refining my brand.(Required)
Various people in my life would say that I am confident and have a definite impact power.(Required)
No, thank you. I do not want.
Strategic Image management

Your image communicates a message about you that can put you in a positive or negative light before you even speak. Based on research called the Primacy Effect- Michael Shea, we understand that judgements are constantly being made about us by people we meet in less than 7 seconds. By creating positive first impressions (image management) it becomes the lens through which other people view us. Your image is within your control to elevate and enhance.

Name(Required)
When you walk into the room people notice the following about you:(Required)
If you could describe your wardrobe you would say there is/are?(Required)
How would you describe your grooming routine?(Required)
If someone offered you a make-over voucher what would you want the most?(Required)
I know what body shape I am?(Required)
I know what my skin tone is and the colours that work best on me(Required)
Looking professional can enhance the organisational brand?(Required)
It doesn’t matter what you wear as long as it looks good on you!(Required)
Others say this about my image:(Required)
Do you think you need an image makeover?(Required)
No, thank you. I do not want.
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